My City, My Tula

Little Steps Asia and TULA have partnered with 9 groovy moms on a baby carrying journey around Asia. Known as the cult-classic baby wearing brand that provides both unique styles (one for every personality) with the best of ergonomic safety, TULA is spreading the baby carrying love- let's get involved! Be sure to like @littlestepsasia and @babytulaasia and tag your Tula adventures in Asia with #tulalittlesteps for a chance to be featured in the campaign!


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Meet the Ambassadors

Place: Hong Kong

Name: Ana

About Me: I am a mother of two (Maya - 3 years and Ryan - 11 months). I own a modeling agency called Modelone and have been in the fashion industry for many years.

Why I love TULA: I love the prints! It is so nice to have more options than just the basic colors. The prints are fun and loud just like my little man. He loved the dinosaur print!

Favourite Outings: Everyday is an adventure for Ryan and he loves being out with me during the day - we strap him into the carrier and off we go! From taking his sister to school to visiting the office with me to saying hello to the models, having him in a lightweight carrier makes life easier. Maya and Ryan also love the bus, train, tram, boat, and mini bus around the city.

Find Ana on Instagram

Place: Kuala Lumpur

Name: Melody

About Me: A mother of 1 child (Heavenly), I am the Founder and a Dance Instructor at Danztech Movement which is a dance studio located at SS15 Subang Jaya. I love traveling my family - especially to beaches.

Why I love TULA: The quality of the carriers are the best I have seen and are soft and light too! It is easy to fold and pack in a bag. It also keeps my baby warm (not too hot). Lastly, I love the designs.

Favourite Outings: Jonker Street in Malacca, cable car in Genting Highlands, and the zoo!

Find Melody on Instagram

Place: Singapore

Name: Jean

About Me: I’m living in chaos with 3 lovely boys, 5, 2 and 3 months. Being a mom is wonderful, fulfilling and fun. Being a mom to 3 boys is that x 3. And I’m loving it!

Why I love TULA: 5 Years ago, when I joined a mommy chat group, I often hear moms quote, “I’ll Tula the baby.”, As a first time mom, I thought Tula means babywearing. After googling, then I learned that it was an amazing brand that makes ergonomic & beautifully designed baby carriers. Moms who owned a Tula have already replaced the word babywear with Tula and babywear means Tula! And mommies are so spoilt with the many beautiful choices!!

Favourite Outings: I’ll definitely love to Tula my boys to Gardens by the Bay, The Singapore Zoo, Marina Bay & East Coast Park, where we frequent to enjoy Mother nature !

Find Jean on Instagram

Place: Kuala Lumpur

Name: Nita

About Me: A Thai-Malaysian- an entrepreneur, a (new) mom of one and also a wanderer. I love travelling, gastronomy and photography. I adore nature the most.

Why I love TULA: The Tula carrier is lightweight and fits my petite size perfectly. I love that it comes with a mesh fabric design because our country is hot and humid. The fact that the Tula carriers come in different carrying positions, makes it a great long-term product investment.

Favourite Outings: Botanical Garden, KL-beautiful landscape, KL Forest Eco Park, Sasana Kijang-museum and art gallery, Little Rimba- nook cafe that served comfort foods (Malaysian foods)

Find Nita on Instagram

Place: Singapore

Name: Min

About Me: I'm a mum of a one year old called Paul. I'm also run my own online clothing line with my husband and it's called Arcade Clothing (

Why I love TULA: We asked our friends for a recommendation for a baby carrier and set our eyes on Tula very quickly. We love the aesthetics and the fact that it's good looking and functional at the same time. They are also very well made and I feel very confident and safe carrying my baby in it.

Favourite Outings: Orchard Road - we go there every weekend! SEA Aquarium at Sentosa - unforgettable experience! Suntec City - a new favourite because it's so child friendly. Any staycations around the city now that travelling is not so on a whim.

Find Min on Instagram

Place: Hong Kong

Name: Rita

About Me: I'm a Taiwanese mama of two boys. I've been living in Hong Kong for over 7 years. I love to discover new cafes / restaurants (and of course Taiwanese bubble tea places) around HK. I've got a sweet tooth and I can't get enough of cakes and ice cream.

Why I love TULA: I love love love the patterns of Tula carriers. The mesh design of the new Explore-carrier is amazing it is lightweight. Most importantly, it makes baby wearing so much easier with even weight distribution between your shoulders and waist. Me and my baby really enjoy exploring Hong Kong using the Tula carrier.

Favourite Outings: The Mills, Star ferries, Shake Shack in ifc, Chi Lin nunnery, Tamar Park

Find Rita on Instagram

Place: Hong Kong

Name: Vivian

About Me: I was a fashionable young lady before my baby was born, and I started blogging 2 years ago and started my own Hat store this year. My stories have to resonate well with someone, and that someone isn’t my sons. It’s ALL the MOMS out there! Whether it’s “Mommy’s #OOTD (Outfit Of The Day)” or “Where to go this weekend” , I share because I care.

Why I love TULA: If you are a mom of two/three or more Tula comes in handy. I started using my TULA Explore when my second baby is born, it is suitable for newborn baby and best for going out with your kids. The carrier is light weight and thanks to ergonomic position it helps to protect his hips, neck and body so well. And did I mention how many patterns it comes in? For those fashion stylish moms, Tula matches every outfits.

Favourite Outings: The Peak, Ferry crossing Victoria Harbour, PMQ, Oolaa Restaurant

Find Vivian on Instagram

Place: Jakarta

Name: Safrina

About Me: I am one-year-old-Padma's mom, a hotelier, sociopreneur, and currently working as a journalist for CNBC Indonesia TV.

Why I love TULA: Padma now weighs 10 kilograms but when carrying in the Tula carrier, it does not feel like it! It's material also feels very comfy and light-weight, the print pattern is very fashionable, and Padma seems very comfortable in it. Our weekends are mostly spent outdoors and Padma is always in a great mood and enjoying her time whenever I carry her in my Tula.

Favourite Outings: To suburb farms - we loved visiting one with our Tula. We also love city parks, malls, and breakfast spots and restaurants around Jakarta.

Find Safrina on Instagram

Place: Kuala Lumpur

Name: Syaty Md Nor

About Me: Mom and face of Callabeauty.

Why I love TULA: The craftsmanship, comfort, and quality are outstanding. Paired with its lovely prints and ease-of-use, you can't go wrong with this carrier.

Favourite Outings: Shopping malls, cafes, and gardens.

Find SMN on Instagram


In celebration of the Little Steps X TULA campaign - 4 lucky readers (one in Hong Kong, Singapore, Malaysia, and Indonesia) will win a TULA of their choice. The lucky draw is open to all readers in Asia and the winners will be announced on October 15, 2019 as the close of the contest.

**Note, by entering the contest, your details will be added to the Little Steps X TULA databases. If you would like to be unsubscribed, you can confirm by sending an email to
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Can't Wait? Shop Now!

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